Tuesday, June 23, 2009

$5 or $10

Let say on the table there a $5 note and a $10 note. Given a choice which one will you choose? To me this is can be a brain teaser question but there a meaning behind this $5 and $10. So what will the answer be?

In general most people will choose to take $10. Reason is because the value is higher than $5 in other words they are greedy. Some reason also because they need extra $5 more to sustain or survive. Whereas some people will choose $5. Reason they are not greedy and maybe the reason could also be that $5 is enough for them to sustain. Rarely for people to choose both $5 and $10 as their best choice. In my opinion the percentage for people to choose both is between 1% to 3%.

You may be wondering what has it got to do with internet marketing. Well not only it has got to do with internet marketing but also apply to all online and offline business. Let me explain my concept of $5 and $10. Let use wedding planner as an example.

Package A cost $5 and Package B cost $10. The difference are A is a low-end package and B is a high-end package. In business there is such thing call affordability. So which package is the best? Subjective because it all depend on the demographic. Typically package A will make more money however we shall not forget there are people who can afford to pay more. Package B also make money.

Well my point which I want to highlight here is that why should you want to stick to a package that potentially give you high earning or why should you stick to a package that earn you low earning but high traffic. Why not double your income by promoting more than 1 package.That is what I am doing right now. I promoting Massive Cash Generator e-book at different price. Maybe some are only interested to buy package A or some might be interested to purchase package B and you will never know some will want to purchase bonus package which is combination of A and B. Just imagine once the volume come in. Not only that I break even but also making such a high profit too.
Moral of the story is that not only stick to 1 package but promote more than 1. On my recommendation will be 3 to 5 so as not to confuse your customer. Apart from that, make your package to be more interesting so that your customer will want to buy and feel it is worth of their money. Till then we will meet again for more info

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